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Evolution of our brand logo

  • Early 1900's. Kodak is the first company to integrate its name and look into a symbol.

  • 1930's. Focus moved to the Kodak name and the red and yellow "trade dress" color.

  • 1960's. The corner curl was introduced.

  • 1970's. The mark retained the red and yellow colors and the Kodak name, but a box and graphic "K" element were added.

  • 1980's. A more contemporary type font streamlined the Kodak name within the existing logo.

  • Today. The box is gone, simplifying the logo. The rounded type font and distinctive "a" give the name a more contemporary look.  Kodak is continuing to use this logo with its sharpened focus on imaging for business.